Last updated: August 12, 2026

Mina-Lou operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you, the customer, with a personalized shopping experience.

Mina-Lou is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit or use our Services, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how your personal information is collected, used, and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual, or that can reasonably be linked to you or another individual.

Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably be used to identify you or be linked to you.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

Contact Information

Such as your name, billing address, shipping address, telephone number, and email address.

Financial and Payment Information

Such as credit card or debit card information, payment account details, transaction information, payment method, payment confirmations, and other information necessary to process payments.

Account Information

Such as your username, password, security questions, preferences, and account settings.

Transaction Information

Such as the products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

Communications

Information you provide when you communicate with us, including information contained in customer support inquiries or other messages you send to us.

Device Information

Such as information about your device, browser, network connection, IP address, and other unique identifiers.

Usage Information

Information about how you interact with our Services, including how and when you access, browse, or otherwise use our website and Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use our Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through our Services, including information collected from your device when you use our products or Services or visit our website, including through cookies and similar technologies.

• From service providers, including when we engage them to provide certain technologies or services and they collect or process personal information on our behalf.

• From business partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Improving, and Personalizing Our Services

We may use your personal information to provide, maintain, personalize, and improve our Services, including to:

• process and fulfill your orders;

• process payments;

• arrange shipping and delivery;

• facilitate returns and exchanges;

• create, maintain, and manage customer accounts;

• remember your preferences and products you are interested in;

• provide customer support;

• send service-related notifications;

• enable you to submit product reviews;

• recommend products that may be relevant to you; and

• improve and personalize your overall shopping experience.

Marketing and Advertising

Where permitted by applicable law and, where required, with your consent, we may use your personal information for marketing and promotional purposes.

This may include sending marketing communications by email, SMS, or other channels, as well as showing you advertisements for our products or Services on our website or on third-party websites.

These advertisements may be based on information such as products you have previously purchased, viewed, or added to your shopping cart, as well as other interactions with our Services.

You may opt out of promotional communications at any time by following the unsubscribe instructions included in our marketing communications.

Security and Fraud Prevention

We may use your personal information to:

• verify your identity;

• maintain a safe and secure shopping experience;

• detect, investigate, and prevent fraudulent, illegal, malicious, or unauthorized activity;

• protect our customers, business, and Services; and

• enforce our policies and agreements.

If you create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other account access information with anyone else.

Communicating With You

We may use your personal information to respond to your questions, provide customer support, communicate with you regarding your orders or account, and maintain our relationship with you.

Legal and Compliance Purposes

We may use your personal information where necessary to comply with applicable laws and regulations, respond to lawful requests from government authorities or law enforcement agencies, participate in legal proceedings, investigate potential violations of our policies, and protect or defend our legal rights.

How We Disclose Your Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes and as permitted by applicable law.

These circumstances may include:

• Shopify and service providers that provide services on our behalf, such as payment processing, IT management, data analytics, customer support, cloud storage, fulfillment, shipping, and other business services.

• Business and marketing partners that assist us with marketing, advertising, analytics, and promotional activities.

• Third parties when you direct or authorize us to do so, such as when you request that a product be shipped to you or when you use social media widgets or third-party login integrations.

• Our affiliates or companies within our corporate group, where applicable.

• In connection with a business transaction, such as a merger, acquisition, sale of assets, restructuring, or bankruptcy.

• Where required by law, including in response to subpoenas, court orders, warrants, government requests, or other lawful processes.

• To protect our rights and the rights of our customers or others, including to enforce our Terms of Service and other policies.

Our Relationship With Shopify

Our Services are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of our Services in order to provide and improve the Services.

Information you submit through our Services may be transmitted to and shared with Shopify and third-party service providers, including providers located in countries other than your country of residence, where necessary to provide and improve the Services.

We may also use certain enhanced Shopify features designed to help us operate, protect, grow, and improve our business. These features may involve information obtained from your interactions with our store, other Shopify merchants, and Shopify itself.

Where Shopify processes your personal information for its own purposes, Shopify may be responsible for that processing. For more information about how Shopify handles customer personal information and the rights available to you, please review Shopify’s Customer Privacy Policy:

https://privacy.shopify.com/en

Third-Party Websites and Links

Our Services may contain links to websites, applications, or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or operated by Mina-Lou, we recommend that you review that third party’s privacy policy, security practices, and terms and conditions.

We are not responsible for the privacy, security, accuracy, or reliability of information provided by third-party websites or platforms.

Information that you submit in public or semi-public areas, including information shared on third-party social media platforms, may be visible to other users of those platforms and may be used by those third parties according to their own policies.

The inclusion of a third-party link on our Services does not necessarily constitute an endorsement of the website, platform, or its operator.

Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us using the contact details provided below so that we can take appropriate steps to delete the information where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under the age of 16, as those terms may be defined under applicable law.

Security and Retention of Your Information

We take reasonable measures to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no security measure is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not always be completely secure. We therefore recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, maintain your account, process transactions, comply with legal and regulatory obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests.

The specific retention period may vary depending on the type of information and the circumstances in which it was collected.

Your Rights and Choices

Depending on where you live and subject to applicable legal limitations and exceptions, you may have certain rights regarding your personal information, including:

Right of Access

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete your personal information, subject to applicable legal exceptions.

Right to Correction

You may have the right to request that inaccurate or incomplete personal information be corrected.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and request that it be transferred to another organization.

Marketing Preferences

You may opt out of receiving promotional emails at any time by clicking the unsubscribe link included in our marketing emails.

If you opt out of promotional communications, we may still send you non-promotional communications, such as messages relating to your orders, account, transactions, or customer service requests.

Additional Rights for Individuals in the EEA and UK

If you are located in the European Economic Area (EEA) or the United Kingdom, and subject to applicable legal exceptions and limitations, you may also have the following rights:

• Right to object: You may have the right to object to certain processing of your personal information.

• Right to restriction: You may have the right to request that we restrict the processing of your personal information in certain circumstances.

• Right to withdraw consent: Where we rely on your consent as the legal basis for processing your personal information, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

You may exercise your rights where the relevant functionality is available through our Services or by contacting us using the details provided below.

For more information about how Shopify processes personal information and the rights available to you in relation to information processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any rights available to you under applicable data protection laws.

To protect your personal information, we may need to verify your identity before processing certain requests.

Where permitted by law, you may appoint an authorized representative to submit a request on your behalf. We may require evidence that the representative has been authorized to act on your behalf and may also require you to verify your identity directly with us.

We will respond to valid requests within the timeframe required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the information provided below.

If you are located in the EEA, you may also have the right to lodge a complaint with your local data protection authority.

For customers in Belgium, you can contact the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données) for information or to submit a complaint.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country in which you live.

Where personal information is transferred outside the European Economic Area (EEA) or the United Kingdom, we rely on legally recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms approved by the relevant UK authorities, where applicable, unless the transfer is made to a country recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, operational procedures, or other relevant circumstances.

When we make changes, we will publish the updated Privacy Policy on our website and update the “Last updated” date at the top of this page.

Where required by applicable law, we will provide additional notice of material changes.

Contact Us

If you have any questions about our privacy practices, this Privacy Policy, or wish to exercise any of your privacy rights, please contact us:

Mina-Lou
Email: ecomminalou@gmail.com

For the purposes of applicable data protection laws, Mina-Lou is the data controller responsible for your personal information.